F1 24 Reveal Trailer

For this year’s F1 24 Reveal Trailer, I led the ideation and pitch process, securing stakeholder buy-in before handing off the edit to another editor while I traveled.

With limited creative briefs, Elliott Harrison and I took the lead, developing a ripo aligned with the brand’s focus. Our concept combined real-world footage with in-game capture and featured a live shoot with Max Verstappen. Filming took place during the Bahrain race weekend, with additional footage shot later when Max was available. To integrate motion graphics dynamically, we pre-rendered elements for an LED backdrop, produced primarily by Chapter 3.

After my return to Vancouver, I was brought back in as the edit had veered off track and was at risk of missing the reveal date. A major roadblock emerged — the music track hadn’t been approved, forcing us to pivot quickly. With just one week left, we ran two parallel edits to ensure we had a viable final version. Ultimately, the team landed on a Green Day track, which shaped the final cut.

This project was as much about lessons learned as it was about the final product. While the trailer turned out strong, the process exposed critical inefficiencies that should be addressed in future reveals.

A massive thanks to our internal capture team for adapting to constant changes, Niche VFX for enhancing visual fidelity, and Source Sound for delivering not one, but two near-final sound mixes under tight deadlines. Their expertise made all the difference.