BBC SPOTY Branding
Role: Motion Designer
Client: Sports Personality of the Year
Production Company: BBC Sports
These are the graphics I produced for the BBC’s Sports Personality of the Year awards held in November 2016.
I had completely free reign over this.All the producer wanted was a nod back to the old style of BBC graphics and the old TV and Sports guides. Each piece was to show part of the year and what sporting achievements had been made over that quarter and athletes that had just missed the nominations list. I designed the brochure you see flicking open as if it was actually going to be printed. It ended up being about 20 pages long with a lot of the past winners and runners up in it. I would then end on a shot showing a page of that particular quarter of the year and who had produced outstanding performances. Also, as we had early access to the nominations list I could work them into my design. So on the table I placed photographs of all the nominations just to remind you who was up for the award through the programme. All the sound effects were laid over the top in the edit so these are just the clean renders before they went to broadcast.
I had a hand off a good friend Cameron Jackson who helped produce the 12 month stings you saw throughout the coverage transitioning from the graphics I had produced to the footage. The work went down really well with the in BBC Sports team and the senior most editor who thought it was “Perfect” and “Exactly what Sports Personality is all about” which is great to hear.
These are the graphics I produce for the Danny Willett film in the SPOTY broadcast. I was asked to create something with the the theme of storytelling / storytime. This ended up being another book style piece but I wanted to set it aside from the rest of the branding.
As you can see from the design of the book it has been heavily based on the Roald Dahl book “Danny Champion of the World” and the iconic illustration style of Quentin Blake. I produced all the illustrations based on the edit that had been produced and then animated the style on and off to blend seamlessly into the footage. It was a great piece to work on as I had quite free reign on it. The background elements are to help bed it in a child’s bedroom. All the sound effects were overlaid in the edit so these are just the renders produced.