Hyundai

This piece was created in collaboration with the great chaps and chapettes at Wash Design, and is to go on screens in the newly imagined Hyundai stores. The idea of the new store are similar to apple stores where you can use a tablet to build your custom car that will be delivered to you. It was designed to show everything you get when purchasing a Hyundai car.

The illustration work was all done by the very talented guys at Patchwork and then animated by myself. It has been a great project to work on and has been exciting to figure out the transitions between scenes. I’m really happy with how it’s come out and think that the sound design that Simon has done at Holkhamsound really accentuates the moves and finesses nicely.