FIFA 20 – Zinedine Zidane Reveal

Here’s a short reveal piece myself and Alex Elms worked on to announce Zizzou joining the Icons “Class of 20”. We had only 2 weeks to come up with the creative and produce this piece with quite a few hurdles to navigate along the way. We were supplied archive footage from Real Madrid that we could use for the reveal which was a great starting point. We wanted to make sure we could use this in some way but still maintain a narrative throughout the piece. With it only being a short piece we wanted to try and build a little suspense in the beginning before revealing the information that everyone wanted to know. Obviously, the title and screenshot used for the thumbnail gave more away than we would have wanted but for the amount of time we had and the amount of times we had to pivot, I’m pretty pleased with what we managed to produce. A big should out to Alex and the Capture team for their work on this, and thanks for how reactive you have been.