The Saucy Fish Co. TV Ads
Role: Motion Designer
Client: The Saucy Fish Co.
Production Company: The Neighbourhood
The Saucy Fish Co. 2015 TV Ad
Whilst working at the Neighbourhood I think these were the most fun pieces we got to work on. Back in 2011 we were first approached by Amaze to create The Saucy Fish Co.’s first TV ad. Since then we had a brilliant relationship working with them every 2 years to create the latest campaign. The most recent campaign I worked on (featured above) had an intergrated marketing campaign of £2.5 millions across TV and Social channels. As the previous years we ended up created TV ads (a 30 second and a 20 second), TV ad bumpers as well as social media assets. These have obviously proved very successful over the years as the last campaign we created in 2013 (see second video below) only had a budget of £1 million. After working with them them for 6 years we had the chance to be a bit more expressive with our content as well as try a new look which was worked on by the brilliant Chris Moran.
The Saucy Fish Co. 2013 TV Ad
As you can see the first 2 TV campaigns we created had quite a different style to the one we created in 2015. These were illustrated by the very talented Tracy Worrell who we had worked with on projects many times before. Her characters are always fun to work with and are very easy to bring to life as they are so expressive as stills. Tracy really helped build the visual style of the Saucy Fish Co. brand over the first 2 campaigns, as soon as you saw any of the characters you know exactly what the advertising was for.
THE SAUCY FISH CO. 2011 TV AD
And finally back to where it all began… I think this was one of the projects I really proved myself on. Being able to animate certain scenes to drop into the cut showing I could have a heavier role in the up-coming ads and animations that were coming into the studio. I think it was pieces like this that really helped me become the motion designer I am today. Over the years I’ve learnt so much from these projects and feel like it really shows in the work I’ve produced since. Thanks Saucy Fish Co.!